Textual analysis/codal
analysis:
is a systematic methodology for analysing
moving image and print media text.
This involves analysing the
media “text”/”codes”.
technical codes – all to do with the way a text is technically constructed – camera angles, framing, typography etc.
verbal codes – everything to do with language -either written or spoken
symbolic codes – codes that can be decoded on a mainly connotational level.
https://prezi.com/ufiurerdj3ga/codes-and-conventions-of-print-advertisments/
https://prezi.com/p/tfs4lzvmz6je/
https://prezi.com/p/wy3heabmeb-a/
technical codes – all to do with the way a text is technically constructed – camera angles, framing, typography etc.
verbal codes – everything to do with language -either written or spoken
symbolic codes – codes that can be decoded on a mainly connotational level.
https://prezi.com/p/wy3heabmeb-a/
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