Main Image

This particular image meets the needs of my target audience due to the fact that the model is a man that appears to be between the ages of 16 and 25. This is one example of the target audience and so the target audience may be drawn to this and it may then persuade them to buy the product. Although the image is not bright and vibrant, it still fits with a modern style which may appeal to the target audience. He is also using direct mode of address which could appeal to the audience. 

This particular image I feel will attract the target audience due to its bright colours and vibrancy. The bright colours may entice a younger audience and get them interested in the advertisement which may lead them to being interested by the product itself. Additionally to this, it also may interest the target audience due to the model being a woman that appears to be between the ages of 16-25.

This particular image is something I feel will get the target audience into the product due to the fact that it includes both male and females in the advertisement, which could show the target audience that it is suitable for both men and women and is a unisex product. They also appear to be the target audience and are looking directly at each other, which is something that I aim to do when shooting my images.

This particular image I feel could relate to the target audience because they appear to be the same age as the target audience. I aim to use this style of image but with two female models, possibly to show diversity in my images but also to further emphasise that this is a unisex product for people aged 16 to 25.

For all the above images, I decided to use the 'plain folk' aspect of advertisement, by using everyday people to model for my advertisement and not using professional models. I feel as though this will be the most suitable approach for my advertisement as it helps the target audience to relate to the advertisement better, as I have used real people in my advertisements and not professional models, which can be intimidating for people, specifically men and women between the ages 16 to 25, and they may feel pressured to be like the models in the advert. Relating to Young and Rubicam's 4C's model, I feel as though my advertisement would relate to the mainstreamer, as I am using regular everyday people to advertise the product, which is suitable for everyone.