Logo design 1
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Logo design 2
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Product design 1
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Product design 2
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These are the logo and product design ideas that I had for my 'wave' product and overall, I think that they are good designs that appeal to the target audience of both men and women between the ages of 16 and 25. However, between designing the logos and designing the products, I decided to take the text of 'logo design 1' and use the image of 'logo design 2' in order to create my final logo. I felt as though this was a good idea as it combined both ideas but still made it accessible for the target audience. I chose this particular font as it is a sans serif font, which has connotations of professionalism, minimalism and cleanliness, all of which are things I wanted to convey in my logo and product design. I also decided to use a thin font when writing 'anti-perspirant' and '48 hour protection' as it contrasts with the bold logo and bright colours of the image.
For the bottle design, I decided to choose News Gothic MT Italic for the 'anti-perspirant' and '48 hour protection' as I felt that this is a font that would most relate to the target audience of both men and women between the ages of 16 and 25. It has a thin typeface and relates to a minimalist and clinical feel, which is something that is important as this could convey a clean feel that is a good thing to be associated with a deodorant brand.
This is the tool that I used to create the image logo. I drew a template of a logo, imported the template into photoshop and then used the lasso tool to create a digital template in which then I filled in with the colours I chose, which was both dark blue and light blue, as I felt that this would give it a 3D effect but would also relate to the title of 'wave'.
For the bottle design, I decided to choose News Gothic MT Italic for the 'anti-perspirant' and '48 hour protection' as I felt that this is a font that would most relate to the target audience of both men and women between the ages of 16 and 25. It has a thin typeface and relates to a minimalist and clinical feel, which is something that is important as this could convey a clean feel that is a good thing to be associated with a deodorant brand. 
I decided to use this design for the text basis of my logo design as I felt it was modern, but also related to the theme of 'wave' well. I was able to put the letters together to create a wavy effect, which relates to the theme of 'wave', but in a more subtle way, as the main logo image was a more direct connection with the theme. I decided to use black, as it contrasts with the white bottle and relates to the minimal theme that I plan to run through my advertisement.
This is the tool that I used to create the image logo. I drew a template of a logo, imported the template into photoshop and then used the lasso tool to create a digital template in which then I filled in with the colours I chose, which was both dark blue and light blue, as I felt that this would give it a 3D effect but would also relate to the title of 'wave'.
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