Audience - Wave

GEARS (Gender, Ethnicity, Age, Region, Socio-economic group)

Gender
The product is aimed at both male and female audiences. In order to show that this product is a unisex product, I may include neutral colours that appeal to both men and women within the target audience range. Additionally to this, I may use both male and female models in my poster advertisements for the product to show that it is not aimed at a specific gender.
Ethnicity
The product is not aimed at a specific ethnicity and it is advertised as a product that is suitable for all.
Age
The main target audience for this product is 15-25 years old so it is generally a young target audience. In order to appeal to this target audience, I aim to use younger models and shoot in more contemporary and urban areas to attract the attention of both young men and young women.
Region
The product is most likely to be aimed at people in the UK.
Socio-economic group
The socio-economic group that this product is mostly aimed at is C2, D and E in the NRS social grade table.

Young & Rubicam

The Mainstream
The product may appeal to the mainstream within the Young and Rubicam 4C's model due to the fact that the mainstream are the largest group within society and they tend to respond well to brands that offer value for money and they also are the group within society that follow a daily routine and the product advertised (the unisex deodorant) could be added to their daily routine. This advertisement for 'Sure' deodorant shows a woman with her baby, which could imply that this is a part of her daily routine. This is something that represents someone in their every day life, and this could appeal to the mainstream audience because of this.








The Explorer
The product may appeal to the explorer due to the fact that these types of people seek out new adventures everyday and many of these new adventures could involve physical activity such as hiking, running and going to the gym. All of these physical activities could cause people to sweat, meaning they would need a deodorant that would help prevent them sweating throughout the day and that will last them through their 'exploring'. The advertisements I aim to create could appeal to the explorer for this reason and the fact that they require a product that could protect them from sweat throughout the day.