Casting, Props and Costume

Casting

For my images, I used Elle Guyan, Wilson Jokonya, Georgie Duffy and Marcie Appleton.

Model Release Forms

Location

As I decided to not use props in my advertisement, I decided I would explain the locations of both of my shoots. One of the locations that I used for my advertisement shoots was a brick wall. The main reason for choosing this is because it is a urban landscape location and I felt as though it may have interested the target audience of both men and women between the ages of 16 and 25. It creates a modern look to the advertisement without having too much in the background, so that the sole focus of the advertisement is the model and the products. The second location was an archway that is located in the college. I decided to shoot here as it was a visually pleasing location, but also because college is something that is possible for both men and women between the ages of 16 and 25, so I felt that it would directly relate to the target audience and make them think that the deodorant brand 'wave' is accessible to them always.

Costumes

Shoot 1, 2 & (Male and female shoot)

Male Costume

I decided to choose this outfit for my male shoot as I felt that this is an outfit that fits in the target audience of 16 to 25 because it is modern, but also because it could be seen as quite a neutral outfit that is suitable for both male and female styles. The contrast between the grey hoodie and the blue jeans allow something in the image to stand out, and this will contrast with the background, which is quite a muted colour.

Female Costume

I decided to choose this outfit for my female shoot as I felt that, like the first outfit for the male model, this is also quite a gender neutral outfit that could be worn by either a male or a female. I also decided to choose this because it contrasts well with the colour of the red brick background.

Shoot 3 and 4 (both female shoots)

Model 1

I decided to choose this outfit as it is a contrast from previous outfits that I have chosen, those being neutral outfits and this being a feminine outfit. I feel that this stands out from the crowd and also shows a clear contrast between the styles that people have. By including both styles, it further emphasises that the 'wave' brand is for everyone.

Model 2

Similarly to the above outfit, I decided to choose this outfit because it is gender neutral and directly contrasts the feminine outfit that is also present within the shoot. Additionally to this, the graphic design on the shirt also brings a certain level of vibrancy and saturation to the image, which may be useful in gaining the attention of the target audience. Having black sweatpants allows the main focus of the outfit to be solely on the graphic tee itself.