https://www.surveymonkey.co.uk/r/V5MK8KY
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Summary
The survey was completed by 22 respondents with 16 of them being female and 6 of them being male. Around 91% of the respondents fell within the target age demographic at the lower end of 16-20. This data suggests that the survey results are highly relevant to the target audience 16 - 25.
The survey results showed that 64% of respondents preferred advertisement 1 to advertisement 2, with advertisement 2 only receiving 36% of votes from the overall 22 respondents. Advertisement 1 included more vibrant colours and this could have been why the majority chose the first advertisement. Additionally, around 68% of respondents preferred the white font and logo to the black font and logo, with only 32% of people preferring the black. In my third question, I asked which advertisement people were immediately drawn to at first glance, and 73% of respondents felt drawn to the first advertisement. I also asked why, and a majority of the respondents said it was due to the bright colours used in the graffiti wall in the first advertisement. This highlights that a majority of the target audience are immediately drawn to bright colour, which is something I aim to cover in my final advertisement for Wave. In the fourth question, I asked which aspect of the advertisement clear that it is a unisex product for people between the ages of 16 and 25. 41% of people said that they felt that it was the use of the male and female models, and another 41% said that all aspects of the advertisement (vibrant colours, social media links and the use of male and female model) contributed to the advertisements appealing to the target audience, which is both men and women ages 16 to 25. Around 95% of respondents said that they feel that the use of the inclusion of social media links were helpful in generating the interest of the target audience, and this is possibly because all of the respondents have social media themselves.
When asked what could be improved on the advertisements, there was a variety of responses and some of which included more information about the product itself, and a more appealing packaging. This is something I plan to take into consideration when creating my final Wave magazine advertisement layouts. However, in Harlow it may be difficult to find somewhere similar to the graffiti wall, I aim to use somewhere such as a garden with green grass so that it can, in some way, resemble the bright vibrant colours of the graffiti wall which many people found the most appealing.
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