Advertisement 1
Advertisement 2
Orator Std Medium
This particular font that I used is a sans serif font, and is something that I think would best appeal to the target audience of 16-25 year olds. I also feel as though it is also appealing to both male and female, and this suits the brand as it is a unisex product suitable for all.
Location of Image and Text
The main image is in the entirety of the background for both advertisements, with the text surrounding the main model for the images. I feel as though this works as the text is not overlapping the people in the images, and this makes it clearer and prevents anything from blocking the text and making it hard to understand. In advertisement one, all of the text is on the right hand side due to the model being on the left and in the second advertisement, the text is on the left due to the model being on the right.
Typography
The colour of the font in the first advertisement is black, and this is mainly because the background of the image is so vibrant it would have been hard to see any other colour and it would have blended into the background. Black stands out and in psychology of colour, black is most associated with luxury, which I think ties in well to the brand. The colour of the second advertisement font is white, as I felt that white a much softer colour and is usually associated with cleanliness and is clinical. Additionally, I did try black font with this advertisement and it looked too harsh and did not fit with the style of the photo. White, I feel, ties in well with the background of the image. The text size is something that I felt was important when planning the layouts of my advertisements. The logo text size is bigger than the rest of the text, as this is the thing that I wanted to stand out the most and make it the first thing that people notice about the advertisement. The rest of the text is the same size as it gives the advertisement a uniformed finish and does not draw your attention to the smaller text first, but to the name of the brand.
Logo
This particular logo design was designed by typing every letter individually and then merging all layers together in this particular pattern, which resembles the pattern of the wave slightly. The font I used for this image is Malayalam MN Regular and I felt that it fit well for the logo as it was quite a minimalistic font but it was not basic and boring looking. In my opinion it gives the advertisement a professional look. The logo on the bottle I designed using Photoshop and used a medium blue colour with hints of light blue to tie in with the 'wave' title.
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