Where will you be shooting?
- In an urban landscape setting, which could include either a brick wall or a scenic garden of some sort, as this may appeal to the target audience.
- Possibly in a gym setting - appeals to target audience but also fits theme of brand.
Who will you be shooting?
- Wilson
- Elle
- Marcie
- Georgie
When will you be shooting?
w/c 9th April 2018
Resources required?
Access to urban landscape locations, possibly access to a gym setting.
What concepts/themes are you going to explore?
- The concept of reversing the stereotypical gender roles and appealing to the right target audience by including both male and female models.
What advertising/selling strategy do you have?
- The idea of plain folk and catchy slogans. Using normal, everyday people to sell a particular product and using a catching tagline to appeal to the target audience.
Final Evaluation
The four advertisements that I have created conform to the media language of my statement of intent as I said that I wanted t...
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Casting For my images, I used Elle Guyan, Wilson Jokonya, Georgie Duffy and Marcie Appleton. Model Release Forms ... -
The four advertisements that I have created conform to the media language of my statement of intent as I said that I wanted t... -
Media Language In my print media advertisements, I aim to use card stacking, which is a logical appeal and is when the advertisement distor...
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