The Art of Persuasion
https://www.youtube.com/watch?v=C8qxE_pFJ7U
Persuasion definition: The action or process of persuading someone or of being persuaded to do or believe something.
> Good persuasion includes being able to convince people to buy or like a certain product.
> Good reader includes being able to separate facts from bias.
LOGICAL APPEALS
Bandwagon: persuading someone by saying everyone else is doing this in order to sell a product or idea. The idea of "join the crowd".
Card stacking: distorting or omitting facts or telling half truths to sell a product or idea. The use of "as seen on TV" implies there is some truth to the statement.
EMOTIONAL APPEALS
Plain folks: using simple, down to earth people to sell a product or idea. Makes people identify with the ordinary person advertising the product or idea.
Name calling: stereotyping the competition/opposing ideas with a bad label . It generates emotion.
Demonising: Portraying the competition or enemy as purely evil, meacing and aggressive.
Patriotic appeal: appealing to the idea of patriotism or love of country to sell a product or idea. Positivity appeal, emotional.
Glittering generalities: using good labels such as democratic, patriotic, amazing, beautiful, exciting, that are unsupported by facts to sell the product or idea.
Catching slogan: use of memorable phrases to foster support for the product or idea.
Snob appeal: only the richest, most important, or most discerning people like this product or idea. Appeals to people through popularity, emotional idea appeal to rich people.
Humour: using humour to sell a product or idea. The laughter creates positivity which persuades people to buy into the product or idea.
ETHICAL APPEALS
Testimonials: endorsements by a famous person such as sports stars or movie stars or movie stars to sell the product or idea.
Transfer: use of association of a respected person or idea to sell a product or idea.
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