Statement of Intent

Media Language
In my print media advertisements, I aim to use card stacking, which is a logical appeal and is when the advertisement distorts, omits or tells half-truths in order to sell the product. In my own advertisement for 'Wave', I plan to use this through my tagline. What I state in my tagline may not be 100% true, but it may generate interest and entice the target audience to buy the final product. Another convention that I aim to use in my product advertisement for 'Wave' is plain folk, which is an emotional appeal and is when an advertisement uses simple, down to earth people to sell a product in an idea. I aim to use this in my product advertisement for 'Wave' by using down to earth people to feature in the picture in the advertisement. I am not intending to use celebrities or testimonials in my advertisements and will use ordinary people to allow people to connect with those featured.

Media Representation
The target audience for our print media advertisements is people within the age group of 16-25 and is not gender specific, meaning that the product is suitable for both men and women to use. From examples of previous print media advertisements, it seems that the media portrays young people as energised and active and this is why the target audience for the design is both men and women aged 16-25.

Media Industries
In my advertisement, I will use Photoshop to edit the advertisements and make them the most appealing to the target audience. I will design the logo, tagline and bottle design separately and then bring them all together to create my final advertisement design. All 4 of my advertisement can be linked together and being published in the monthly 'Total Film' magazine as this will reach a wider audience and also some of the target audience. I could also use twitter and facebook to appeal to the target audience.

Media Audiences
I aim to use a colour like purple, as it is usually associated with the rich and luxurious and by using purple in my advertising as well as on the product itself, it may entice the target audience of the product and make them feel as though they are buying a luxury product. I also intend to use a sans serif font, as this will give a modern feel to the product but also a clean look, which is important as it is an advertisement for a deodorant brand. For the images of the product, I aim to shoot them in a location that appeals to the target audience such as an urban landscape or against a brick wall. It is an urban place that when seen, the target audience (both male and female) may be interested in the product. My products, I feel, appeal to the mainstream and the explorer. This is because the mainstream are the largest group within society and they tend to respond well to brands that offer value for money and they also are the group within society that follow a daily routine and the product advertised (the unisex deodorant) could be added to their daily routine. It may appeal to the explorer due to the fact that these types of people seek out new adventures everyday and many of these new adventures could involve physical activity such as hiking, running and going to the gym. All of these physical activities could cause people to sweat, meaning they would need a deodorant that would help prevent them sweating.